Brand Voice Adjectives List: 100+ Actually Meaningful Words

Looking for the right words to describe your brand voice and personality? Welcome.

We thought we’d share our own word bank of brand voice attributes that we reference whenever we’re working on branding projects for clients.

Certain brands require more exploration in certain directions, but this list is always proves to be a good start to get the wheels turning.

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100+ of our favorite words that really mean something.

If your brand is serious:

• bold

• commanding

• authoritative

• powerful

• strong

• determined

• proud

• tough

• gritty

• ambitious

• cunning

If your brand is funny:

• witty

• sarcastic

• campy

• cringe

• giggly

• flirty

• goofy

• silly

• deadpan

• absurd

• punny

• zany

If your brand is smart:

• intelligent

• academic

• clever

• savvy

• curious

• thoughtful

• tenacious

• knowing

If your brand is formal:

• professional

• expert

• polished

• sophisticated

• elegant

• polite

• distinguished

• dignified

• sleek

• grown-up

• mature

• posh

• proper

• prim

• exclusive

• elevated

• glamorous

• aspirational

• chic

• refined

If your brand is casual:

• laid back

• youthful

• chill

• natural

• calm

• relaxed

• unfussy

If your brand is matter-of-fact:

• frank

• straightforward

• dry

• blunt

• honest

• open

• transparent

• simple

• earnest

• sensible

• earthy

If your brand is enthusiastic:

• passionate

• spunky

• positive

• loud

• heroic

• joyful

• bubbly

• positive

• bright

• fresh

If your brand is conventional:

• traditional

• modest

• quiet

• steady

• reliable

• wholesome

• down-to-earth

If your brand is friendly:

• conversational

• approachable

• neighborly

• familial

• connected

• cooperative

• empathetic

• compassionate

• inclusive

• inviting

• kind

• gregarious

• uplifting

• empowering

• sincere

• supportive

• helpful

• intimate

If your brand is offbeat:

• eccentric

• edgy

• provocative

• irreverent

• strange

• unapologetic

• wild

• modern

• spicy

• daring

• original

• creative

• imaginative

• rebellious

• adventurous

• innovative

• trailblazing

If your brand is whimsical:

• spiritual

• futuristic

• witchy

• romantic

• nostalgic

• dreamy

• mysterious

• carefree

• artistic

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If you need a hand putting this into practice for your brand voice, we’re here when you’re ready. Learn more about our branding services for small businesses and startups.

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