Marketing without the noise

Bringing rhyme, reason and rhythm to your brand.

Minna Studio is a women-owned content strategy and creative agency based in Minneapolis.

Curiosity-driven and editorially minded (i.e. former editors), we love helping brands find a beat that connects them with their people.

A PARTNER FOR EMERGING BRANDS

with deep expertise in beauty, hair care, food and hospitality

WHAT WE DO

We help startups & growing brands see their own potential more clearly.

And get them where they need to be.

Whether you’re a first-time founder, a marketing department of one or a seasoned company ready for change, consider us your content strategy and creative team at-large.

We think big picture, but are always ready to roll up sleeves so all the little things that need to happen actually happen.

Sign that says "You're not lost, you're here."

This is us.

The people you see here are into things like brand voice, customer journeys and website traffic patterns.


  • Director of Content & Creative

    Annie is the founder of Minna Studio. She has 16+ years of experience in editorial, owned content strategy, brand building and making interesting things for the internet.

    Prior to launching Minna in 2019, Annie was a senior community manager at Yelp, then the editorial director of The Midwestival (a culture + travel project). Eventually, she led a team of cross-channel content strategists and food editors at MSP-C for General Mills’ owned media platforms—Pillsbury and Betty Crocker.


  • Senior Content Strategist & UX Writer

    Nikki is a senior content strategist and UX writer with 7+ years of experience working with brands like US Bank, Delta Air Lines and the Minnesota Twins.

    As a strategist, she brings depth to her work through thoughtful research, insight and her ability to connect the dots in new ways that always make sense.

    Nikki completed a UX writing certification program in 2023 to hone her skills in design thinking, user research and information architecture.

  • “Minna is a small and nimble firm with two incredibly intelligent, kind, and thoughtful female leaders at the helm. This means you get a level of service and communication that's hard to find working with a larger agency. Working with Annie and Nikki was a joy. Not only are they adept in their knowledge of organic content marketing, they're just a lot of fun to work with."

    Kat Van Hulle, Shelter Architecture
    ★★★★★

  • “This is seriously the best writing I've seen from any brand I've ever worked with.”

    Britta Chatterjee, Odele Beauty Co-Founder

    ★★★★★

  • “Thank you so much for your team’s creative brilliance on this website project. It has been such a massive joy to share!”

    Jenna Myrland, interior designer & experiential consultant

    ★★★★★

  • "Annie is a creative thinker. A thinker of big ideas, and a facilitator of all the small and thankless work it takes to see those ideas to fruition.""

    Colleen Curtis, Head of Community Experience at Reddit (formerly VP of Community at Yelp)

    ★★★★★

  • “Minna ties everything together and helps bring meaning to all the creative work we make.”

    Eliesa Johnson, The Restaurant Project

    ★★★★★

  • "Your ad creative delivered FAR more clicks and views than what we tested prior. We’re so pleased with the numbers and hope we have the chance to work together again in the next few months! (We have a few million impressions on YouTube so lots of folks saw your excellent work.)

    Rafeena Ahmad, Marketing Manager at Marketplace by APM (American Public Media)

    ★★★★★

  • "Our new media partner was so complimentary of the work you've done on our blog! They called out posts driving organic search rankings/traffic and others right on the cusp of #1. They encouraged us to double-down next year. Hope we say it enough: you’re killing it, amazing work!"

    Kim Francis, Odele Chief Growth Officer

    ★★★★★

IMMEDIATELY YES. WE’RE IN.

Dream Projects

  • branding for a pickleball startup

  • establishing an ethical travel company’s blog

  • editorial strategy & Pinterest for an interior designer

  • UX for an industry-disrupting healthcare app

  • producing a custom print magazine for a hotel or hospitality brand (scratch that—any brand)

  • ghostwriting a cookbook for Padma Lakshmi