Marketing without the noise
Bringing rhyme, reason and rhythm to your brand.
Minna is a women-owned branding, content strategy and creative studio based in Minneapolis. Curiosity-driven and editorially minded (i.e. former editors), we love helping brands find a beat that connects them with their people.
A PARTNER FOR EMERGING and evolving BRANDS
with deep expertise in food, hospitality, beauty and em dashes
Holler at us
We are not just thinkers but do-ers.
We offer foundational, fractional and project-based services to small businesses, solo founders and scaling brands to help them zoom out (and in) see their own potential more clearly.
Ready to create a brand identity that’s going to immediately connect with your people? Let’s talk.
Need a writing partner to write copy for literally anything? Let’s talk.
Feeling meh on your website, inconsistent in your messaging or like your dream customers just aren’t finding you? Let’s definitely talk.
This is us.
The people you see here are into things like brand voice, customer journeys and website traffic patterns.
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Director of Content & CreativeAnnie is the founder of Minna Studio. She has two decades of experience in editorial, content strategy, brand building and making interesting things for the internet.
Prior to launching Minna in 2019, Annie led a team of cross-channel content strategists and food editors for General Mills’ owned media platforms—Pillsbury and Betty Crocker. Before that, she was a senior community manager at Yelp and the editorial director of The Midwestival.
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Senior Content Strategist & UX Writer
Nikki is a senior content strategist and UX writer with experience working with brands like US Bank, Delta Air Lines and the Minnesota Twins.
As a strategist, she brings depth to her work through thoughtful research, insight and her ability to connect the dots in new ways that always make sense.
Nikki also completed a UX writing certification program in 2023 to hone her skills in design thinking, user research and information architecture.
Basically the nicest testimonials ever collected.
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“This is seriously the best writing I've seen from any brand I've ever worked with.”
Britta C., Odele Beauty Co-Founder
★★★★★
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"Just two weeks in, and and you've managed to take this chaos and turn it into something that's finally reflective of who we are."
Sarah E., Food Gallery Catering
★★★★★
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"You'd be surprised how many marketing people and agencies we've worked with over the years who have not done anything close to this. You didn't try to put your own spin on us—this just feels like a better version of us."
Cassie H., Pryes Brewing
★★★★★ -
"If I were a brand trying to start the year off right, I would just hire Minna Studio to look at every element of our writing and language on very platform we have. "
Lee E., Left Hand Math
★★★★★
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"We've been spinning wheels for years. You challenge us to actually think about where we're going and why."
Anon. Y, current client
★★★★★
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“Thank you so much for your team’s creative brilliance on this brand and website project. It has been such a massive joy to share!”
Jenna M., interior designer & experiential consultant
★★★★★
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"Annie is a creative thinker. A thinker of big ideas, and a facilitator of all the small and thankless work it takes to see those ideas to fruition.""
Colleen C., Head of Community Experience at Reddit (formerly VP of Community at Yelp)
★★★★★
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“Minna ties everything together and helps bring meaning to all the creative work we make.”
Eliesa J., The Restaurant Project
★★★★★
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"This blog post is driving so much traffic that we thought something was wrong with our analytics!"
Anon Y., current client
★★★★★ -
"Your campaign creative delivered FAR more clicks and views than what we tested prior."
Rafeena A., Marketing Manager at Marketplace by APM (American Public Media)
★★★★★
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"Hope we say it enough: you’re killing it, amazing work!"
Kim F., Odele Chief Growth Officer
★★★★★
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"Some people just get it. Annie is one of them."
Alex R., Chef & Owner of Brasa
★★★★★
IMMEDIATELY YES. WE’RE IN.
Dream Projects
branding for a pickleball startup
managing email content for an ethical skincare brand
blog editorial strategy & Pinterest for an interior designer
directing a YouTube channel for a garden center
producing a custom travel magazine for a tourism bureau
ghostwriting a cookbook for Padma Lakshmi