Marketing without the noise

Bringing rhyme, reason and rhythm to your brand.

Minna is a women-owned branding, content strategy and creative studio based in Minneapolis. Curiosity-driven and editorially minded (i.e. former editors), we love helping brands find a beat that connects them with their people.

A PARTNER FOR EMERGING and evolving BRANDS

with deep expertise in food, hospitality, beauty and em dashes

how we can help

Good marketing gets the right people listening.

We offer fractional and project-based services to small businesses, solo founders and scaling brands to help them zoom out (and in) see their own potential more clearly.

  • Ready to create a brand identity that’s going to immediately connect with your people? Let’s talk.

  • Thinking of launch a blog to grow your organic traffic? Let’s talk.

  • Feeling meh on your website, inconsistent in your messaging or like your dream customers just aren’t finding you? Let’s definitely talk.

Puzzle pieces made out of marble tile

This is us.

The people you see here are into things like brand voice, customer journeys and website traffic patterns.


  • Director of Content & Creative

    Annie is the founder of Minna Studio. She has 16+ years of experience in editorial, content strategy, brand building and making interesting things for the internet.

    Prior to launching Minna in 2019, Annie led a team of cross-channel content strategists and food editors for General Mills’ owned media platforms—Pillsbury and Betty Crocker. Before that, she was a senior community manager at Yelp and the editorial director of The Midwestival.


  • Senior Content Strategist & UX Writer

    Nikki is a senior content strategist and UX writer with 7+ years of experience working with brands like US Bank, Delta Air Lines and the Minnesota Twins.

    As a strategist, she brings depth to her work through thoughtful research, insight and her ability to connect the dots in new ways that always make sense.

    Nikki also completed a UX writing certification program in 2023 to hone her skills in design thinking, user research and information architecture.

  • “This is seriously the best writing I've seen from any brand I've ever worked with.”

    Britta Chatterjee, Odele Beauty Co-Founder

    ★★★★★

  • “Minna is a small and nimble firm with two incredibly intelligent, kind, and thoughtful female leaders at the helm. This means you get a level of service and communication that's hard to find working with a larger agency. Working with Annie and Nikki was a joy. Not only are they adept in their knowledge of organic content marketing, they're just a lot of fun to work with."

    Kat Van Hulle, Shelter Architecture
    ★★★★★

  • “Thank you so much for your team’s creative brilliance on this website project. It has been such a massive joy to share!”

    Jenna Myrland, interior designer & experiential consultant

    ★★★★★

  • "Annie is a creative thinker. A thinker of big ideas, and a facilitator of all the small and thankless work it takes to see those ideas to fruition.""

    Colleen Curtis, Head of Community Experience at Reddit (formerly VP of Community at Yelp)

    ★★★★★

  • “Minna ties everything together and helps bring meaning to all the creative work we make.”

    Eliesa Johnson, The Restaurant Project

    ★★★★★

  • "Your ad creative delivered FAR more clicks and views than what we tested prior. We’re so pleased with the numbers and hope we have the chance to work together again in the next few months! (We have a few million impressions on YouTube so lots of folks saw your excellent work.)

    Rafeena Ahmad, Marketing Manager at Marketplace by APM (American Public Media)

    ★★★★★

  • "Our new media partner was so complimentary of the work you've done on our blog! They called out posts driving organic search rankings/traffic and others right on the cusp of #1. They encouraged us to double-down next year. Hope we say it enough: you’re killing it, amazing work!"

    Kim Francis, Odele Chief Growth Officer

    ★★★★★

IMMEDIATELY YES. WE’RE IN.

Dream Projects

  • branding for a pickleball startup

  • managing email content for an ethical skincare brand

  • blog editorial strategy & Pinterest for an interior designer

  • directing a YouTube channel for a garden center

  • producing a custom travel magazine for a tourism bureau

  • ghostwriting a cookbook for Padma Lakshmi