Small Content Marketing Agency - Minneapolis - Minna Studio

we do marketing, but it’s different.

Think of us like the content conductors to your brand’s orchestra.

We make sure every note played is purposeful, beautiful and in tune with your audience—so they get to know you, love you and see you as the obvious choice.

Services

Here are a few ways we can buddy up, whether you are just getting started or ready to grow.

  • Cultivating a story-driven brand with a personality to match—designed to speak directly to your people.

    • brand strategy & positioning

    • brand voice

    • key brand messaging

    • naming & naming systems

    • writing guides & resource creation

    • creative direction & visual identity (in cahoots with our amazing design partners)

  • Turning your business vision into a practical strategy that keeps your audience coming back.

    We usually approach this work holistically, but can also dive deep into one area.

    • foundational content strategy

    • launch content strategy

    • channel strategy

      • website, blog, email, social, custom publications, video, etc.

    • marketing campaign strategy

  • Website wizards, at your service.

    • website audits & optimization

    • information architecture and user experience (UX)

    • website copywriting

    • search engine optimization (SEO)

    • web design & development

      • We specialize in Squarespace design, but also work with experts for Shopify, Wordpress, Webflow and other custom platforms.

    • web content management

  • Building editorial platforms that deepen connection, search traffic and whole brand ecosystems.

    • blog content strategy & editorial direction

    • editorial calendar management

    • SEO & keyword research

    • writing, editing & publishing

    • visual creative production & curation

    • cross-channel distribution planning

    • managing contributors & production budgets

    • optimizing existing content for search & re-distribution

  • From extremely effective automations to campaigns to marketing nudges and more, we can strategize and manage the heck out of your email program.

    • Klaviyo setup

    • Automation strategy & management

    • Campaign strategy & management

    • Opt-in & quiz strategy

  • “Thank you so much for your team’s creative brilliance on this website project. It has been such a massive joy to share!”

    Jenna Myrland, interior design consultant

    ★★★★★

  • "Annie is a creative thinker. A thinker of big ideas, and a facilitator of all the small and thankless work it takes to see those ideas to fruition.""

    Colleen Curtis, Head of Community Experience at Reddit (formerly VP of Community at Yelp)

    ★★★★★

  • “This is seriously the best writing I've seen from any brand I've ever worked with.”

    Britta Chatterjee, Odele Beauty Co-Founder

    ★★★★★

  • "Your ad creative delivered FAR more clicks and views than what we tested prior. We’re so pleased with the numbers and hope we have the chance to work together again in the next few months! (We have a few million impressions on YouTube so lots of folks saw your excellent work.)"

    Rafeena Ahmad, Marketing Manager at Marketplace by APM (American Public Media)

    ★★★★★

  • “Minna ties everything together and helps bring meaning to all the creative work we make.”

    Eliesa Johnson, The Restaurant Project

    ★★★★★

  • "Our new media partner was so complimentary of the work you've done on our blog! They called out posts driving organic search rankings/traffic and others right on the cusp of #1. They encouraged us to double-down next year. Hope we say it enough: you’re killing it, amazing work!"

    Kim Francis, Odele Chief Growth Officer

    ★★★★★

Clients & Friends

Odele Beauty
American Public Media
The Restaurant Project
General Mills
Pillsbury
Betty Crocker
Yelp
The Midwestival
US Bank
Miracle-Ear
Lakewinds Food Co-Op

Anytime Fitness
Bushel Boy
Heartbeet Kitchen
Shelter Architecture
Tusk Builders
Brasa Rotisserie
O’Shaughnessy Distilling Co.
Bauhaus Brew Labs
Tetra
Brit + Co
The Daily Page