FEATURED WORK
Odele Beauty
We’ve been working with Odele since 2019, when we were brought on to develop this clean hair care brand’s voice and foundational messaging ahead of its ecommerce and retail launch at Target.
Since 2020, we’ve directed editorial and continue to manage Odele’s blog, The Rinse —now the #1 driver of organic search traffic to their Shopify site. Attracting hundreds of thousands of new sessions each year, our SEO strategy, editorial instincts, distribution planning and optimization efforts yield major results (+328% YOY jump from 2023 to 2024).
This library of original editorial and educational content is continually repackaged and shared strategically on product pages, email, social and other content marketing channels—many of which Minna now manages or supports as an embedded content and creative partner.
Activations
brand voice & messaging
brand writing guidelines
foundational content strategy
editorial direction
blog management (Shopify)
email & SMS management (Klaviyo)
marketing automations
customer journey communications
copywriting & editing
social strategy & content management
DTC campaigns & product launches
Credits
Photography: Lauren Krysti
Visual Identity: Buddy Buddy
“This is seriously the best writing I’ve seen from any brand I’ve ever worked with.”
-Britta Chatterjee, Odele Beauty CEO & co-founder
“Our new paid media partner was so complimentary of the work you’ve done on our blog! They encouraged us to double-down next year. Hope we say it enough: you’re killing it, amazing work!”
-Kim Francis, Odele Beauty Chief Growth Officer
Minna Studio is a women-owned content strategy & creative agency in Minneapolis.
And we speak startup.